Two Firms Enter, One Firm Leaves
Launching a Company Through a Merger
As two real estate firms were closing in on a merger, management sought assistance with the creative process of defining and branding their new business. Communicating the best of both original firms as well as articulating the newly-formed strengths created by the merger proved to be a very intricate process. Members of the team at Articulation were able to effectively characterize, convey, and communicate the true core of the new firm and set them up for long-term scalable marketing success.
Marketing and communications solutions included:
- Logo
- Tagline
- Messaging
- Copywriting
- Website
- Press releases
- Announcements
