Articulation Agency Developed Fashion and Beauty Website Wins Top of Category IMA and Communicator Awards


Celebrating its latest award of distinction and merit, the Articulation Agency proudly accepts the Communicator Award for Excellence and the IMA ‘Best in Class’ award in the category of fashion and style for its work on the Beauty Coach website. The fashion and beauty website launch represented a comprehensive web design and development project that also included the design of a fashion brand and identity.

The IMA, or Interactive Media Award, is a prestigious award program that recognizes distinction and refinement in the space of online web design and development, looks to elevate the standards for craft and excellence on online and interactive platforms. Judges for the Interactive Media Award include American Express, CNNmoney, Condé Nast, Microsoft, the New York Times, and advertising agency Ogilvy & Mather.

The Communicator, a prominent award program known for its celebration of innovation in the fields of marketing and communications, actively searches for ideas, concepts, and strategies that shape the future of the communicative craft. The Communicator is partnered with Adobe’s portfolio suite Behance, and its judges include Coach, the Walt Disney Company, the Ellen Degeneres Show, Estee Lauder, MTV Networks, Sotheby’s Institute of Art, Time, and Victoria’s Secret.

Launching in early 2015, MBC’s work for Beauty Coach included a brand identity, website design and web development, the objective being to fashion a dedicated online platform for women to celebrate beauty and share any tips and tricks across hair, makeup, skincare, and fitness. Beauty Coach, the resulting beauty blog, would go on to partner with some of the industry’s top celebrities, talent, and professionals, attracting women across the board looking for relatable and applicable content.

The Articulation Agency focused on keeping both the site and brand identity playful, fun, sleek, and glamorous to ensure a friendlier and more casual-chic feel, utilizing an intuitive and engaging layout alongside a modern design style to match. Crafted with some of the latest coding techniques and built with an easy to use yet flexible content management system, Beauty Coach looked set up for success.

Read more about our project with Beauty Coach here.