Articulation Expands to New York City- 4Q06

The Articulation staff and service offerings expanded considerably during 2006. We established a presence on the east coast—opening an office in New York—and we now offer public relations services to clients who need to get their message out through appropriate media outlets. Our creative staff has also increased and now includes a key executive with significant advertising and PR experience as well as an in-house designer specializing in both print and web. This expansion results in our ability to offer more comprehensive branding, marketing, and public relations services to each of our clients. For a complete list of service offerings, see the Expertise tab of the site.

Noteworthy Communications 

It was recently reported by Mediaweek that CBS has already sold out about 80% of the ads that will appear in the Super Bowl telecast on February 4, 2007. Early reports indicate that the spots are going for $2.6 million per 30-second unit on the high end, with an average price in line with last year’s $2.4 million average for ABC. Many of the same names as prior years are in line to promote their brands, hoping to capitalize on even more than the 130 million U.S. viewers who tuned in last year. Sports fans are certainly hoping for a more compelling match up than 2006, but regardless of who plays, people will continue to watch both the game and the commercials.

Inside the Industry

Flash is a very powerful visual and creative tool in website development, yet larger more complex file sizes can be cumbersome for some attention span-challenged consumers—even with broadband connections. Before embarking on a full flash site, it is important to examine your market as well as the benefits and tools available with HTML, DHTML, and JavaScript. You may also want to consider an integrated site that incorporates both Flash and HTML to reach the widest audience. While it certainly is tough to beat the visual creativity and interactivity available through Flash, it is not the only answer. Analyze your user base and objectives to ensure that fast load times or availability in search engines are not key site goals. A little research can go a long way in delivering a beautiful and functional website. We suggest that you perform a thorough analysis and articulation of site objectives and audience analysis before determining the most effective site development environment. Contact Articulation for information on how to get the most impact and results from your website.

Current Projects

Throughout quarter, the Articulation team worked extensively on a branding project that launched in December. The team helped to re-design and re-launch an entire internal and client-facing marketing package for a national consumer lending firm. The firm is a specialized medical lender and was looking for a new identity to better reach and connect with their market. We incorporated an updated look with human emotive imagery and a soft extension of their color palette to create the right feel for their clientele. The project included the design and development of identity materials, core message, website, and sales literature.