How Glamour Takes Fashion and Beauty Branding to the Next Level
Glamour: it’s unattainable and endlessly enthralling. Try to describe glamour and you’ll find even its meaning is elusive, but the air of mystery begins to…
Express More: brand identity
Brand Perception, Beauty, and its Effect on Business
All the biggest companies know it: branding is a very powerful force in this world. They spend millions of dollars each year researching brand perception…
The Use of Branding in the Presidential Election – 3Q08
In the midst of a highly-contested Presidential election, the value of well-crafted messaging campaigns is probably never more evident. With the daily challenge of pandering…