Film Client JAM Announces Showtime Television Premiere

“JAM: When Lives Collide” announces its television premiere on Showtime, Tuesday, March 4th 2008, at 7:30 P.M. The cable network premiere succeeds its prior Los Angeles theatrical release. JAM began as a script and vision in early 2005, when writer/director Craig Serling began discussions with the team at The Articulation Agency regarding his film project. With strategic assistance in developing the film’s business plan, the film was funded and production quickly followed. After shooting wrapped and the film was in the editing process, the team at Articulation continued to assist in developing the strategy and materials to help promote its release. Since being finalized, JAM quickly gained critical acclaim as well as entry into several festivals, including the Vail Film Festival, Newport Beach Film Festival, and a special screening at the Director’s Guild of America. With JAM’s success, its marketing needs also expanded and Articulation was there to assist.

The film boasts an impressive cast that includes two academy award nominated actors and many of independent film’s most recognized faces, including William Forsythe, Tess Harper, Marianne Jean-Baptiste, and hot newcomer Jeffery Dean Morgan. As a result, highlighting the actors in the film was an important part of the marketing strategy that surrounded the film’s development.

The Articulation Agency’s involvement in the identity building and marketing campaigns for the film included:

  • Business plan content development, design, and strategy to raise capital
  • Design and development of logo, DVD covers, posters, and press kit materials
  • Full website build out including trailers, bios, press, background information, and a still gallery to document the production process
  • Coordinated grassroots mail and email campaigns to generate interest and promote the film

JAM is an ensemble feature film that unfolds during a sweltering Father’s day on a two-lane rural highway. Fourteen diverse travelers’ lives collide after a car crash that leaves them stranded. With nowhere to go, the characters of JAM emerge from their cars and become travel companions with those they would normally never meet. What transpires becomes a life-changing experience for them all. These characters are a cross-section of contemporary America whose everyday problems and dilemmas are exacerbated to crisis levels by the stifling heat of the day and the frustration of their situation. Our paths cross everyday, but it sometimes takes a fluke of modern living to compel us to stop and experience another’s world. JAM is that fluke.

The opening of JAM represents the first feature for noted writer/director, Craig Serling, who is an award-winning documentary filmmaker. Serling has been nominated three times for an Emmy as a non-fiction editor for “Survivor” and “Amazing Race.” He has written and directed three television pilots, edited over one-hundred hours of prime-time television and traveled the world as a freelance journalist. Serling was the writer/director for “American Heroes: In Bosnia,” which profiled three Americans who made sacrifices to work abroad in Bosnia to help others and aired on PBS. Additionally, he has written and directed four narrative shorts that have played the festival circuit. Craig graduated from the Rochester Institute and is a former Directing Fellow of the American Film Institute.

For more information on the film, please visit