Leading nutrition innovator Defense Nutrition came to Articulation Agency in need of a multi-faceted marketing strategy to promote its all-natural nutritional supplements and diet plans. To help build deeper connections with and to expand Defense Nutrition’s client base, Articulation streamlined and optimized its online presence, incorporating SEO keywords and rich content into their corporate and product sites, blog, store and social media profiles. They orchestrated an ongoing email and social media marketing campaign to engage the audience, increase product awareness and publicize promotions. The team also managed the online store to ensure that Defense Nutrition’s ecommerce channels were aligned with promotional efforts.
For the launch of an innovative new product, Articulation Agency designed an informational microsite to serve as the centerpiece of the product marketing campaign, complemented by promotional print materials and additional social media outreach, to generate excitement and interest in the offering.