Real Estate Marketing Campaign, Gaming and What We Learned from Apple – 4Q08
In the fourth quarter, Nintendo’s innovative Wii gaming system surpassed Microsoft’s Xbox 360 and Sony’s Playstation in sales, gaining the position as top console of…
Express More: Strategic Branding
The Use of Branding in the Presidential Election – 3Q08
In the midst of a highly-contested Presidential election, the value of well-crafted messaging campaigns is probably never more evident. With the daily challenge of pandering…
Sports Management Marketing and Target Audiences – 2Q08
With the 2008 Beijing Summer Olympics rapidly approaching, people around the globe—united under the “One World, One Dream” theme—are preparing for a colossal media event.…
Articulation Completes Internal Rebrand – 1Q08
Articulation recently completed a full introspective analysis and determined that in 1Q08, an internal re-brand was a top priority. Our efforts included creating a new…
Timing Your Rebrand and Marketing Planning- 4Q08
(PRODUCT) RED branded products recently reached the $50 million milestone in contributions to the Global Fund, to fight the AIDS pandemic in Africa. (RED)’s innovative…
Advertising, Digitization and Regular Communications – 3Q07
In early November, top social networking websites Myspace and Facebook each announced new advertising initiatives to reach their untapped targeting potential. Myspace’s HyperTargeting product uses…
The Importance of Investor Marketing Materials – 2Q07
An important part of raising money is the look, feel, and copy that are included in the package of materials delivered to potential investors. Yet,…
Meet Articulation’s Growing Team – 3Q05
Articulation’s Santa Monica office at 11th and Broadway has been bustling with collective energy as our clients are benefiting from the addition of creative staff…