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Tell me and I’ll forget. Show me and I’ll remember. Involve me and I’ll understand.


The difference between the right word and the almost right word is the difference between lightning and a lightning bug.

—Mark Twain

Do not say a little in many words but a great deal in a few.


Think like a wise man but communicate in the language of the people.

—William Butler Yeats

Psychology of Color in Branding

Colors can be one of the most important drivers of a brand’s power to evoke emotions. They make us think, feel, and act—both consciously and…