A Fresh New Look

Award-Winning Jewelry Website Redesign

The successful couture jewelry company has worked with Articulation for more than a decade, with our key focus to maintain the brand’s focus on showcasing its unique art and design. In 2012, the team at Articulation Agency did a complete website overhaul with an entirely new site structure and design that would allow for significant feature enhancements and increased functionality. The Articulation Agency worked to design and build a user-friendly site while still paying reverence to the strength of the brand’s visual identity. Additionally, the client wanted to be able to manage site updates and maintenance themselves, so the site was developed on an easy-to-update content management system.

The creative strategy included streamlining the site by minimizing content and text, while bringing imagery, artistry and design to the forefront. In revamping the design and interface, the site was transformed into a more interactive and user-friendly site, exposing visitors to the collections at a single glance and creating a new way of experiencing K. Brunini Jewels. 

The new features of the jewelry site redesign include complete social network integration and an innovative layout and posting environment that allows users to interact with the site and each other, via their own social networking profiles. Using WordPress to manage the backend, Articulation designed an interactive and visual site complete with significant search engine optimization of content and seamless Facebook and Twitter controls for maximum exposure and reach. The newly designed website received Marcom’s Platinum Award for excellence in web design.

Articulation continues their work as the outsourced marketing department for K. Brunini Jewelry, handling all of the couture jewelry company’s marketing needs including: trade show booth and material design, social networking tactics on Facebook, Twitter, YouTube and Linkedin, website updates, SEO implementation and traditional email marketing execution and analysis. All of these marketing components combine to strengthen the jewelry company’s ties with current and future clients.

Marketing and communications solutions included:

  • Site strategy
  • Visual identity
  • Design and layout
  • Website content
  • Site development
  • Social networking