Re-define, Re-brand, Re-design, Re-lease

Launching a Collateral System

A large consumer firm was looking for some brand refinement and extension through the re-launch of their entire sales and marketing collateral system. This included a new tagline, message, and visual identity to better communicate the firm’s direction as well as the design and copywriting for the entire spectrum of support materials. The release of the package on the market helped the firm improve its positioning with both existing clientele and new consumers, adding tangible value to its brand and its business.

Marketing and communications solutions included:

  • Colors
  • Visual identity
  • Tagline
  • Messaging
  • Copywriting
  • Brochures
  • Product positioning
  • Presentations
  • Websites
  • Production